Viespea Călătoare (The Travelling Wasp) is an online platform where people can find the most profitable deals when it comes to travelling. Mr. Wasp is the one who searches for them and Mrs. Wasp writes on their blog about their travels. Joyful and fun, the vision of the Wasp family was to incorporate these characteristics in the brand visual identity.
The logo was inspired by Mr. Wasp funny look and by his nickname. His look was transposed into digital field and some caricature elements were added. The visual identity highlights his characteristic feature, the hair. The Wasp wears a fancy Louis Vuitton-wanna-be travel bag as a symbol of their humorous style. The logo has a cheerful, relaxed font and a specific chromatic, black & yellow.