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THE COVER

Context
The Cover is a public relation agency specialised in beauty, fashion & lifestyle commnunication. The brief was to create their visual identity through business cards starting from their name The Cover and their already designed logo. Surrounded by glossy magazines, the girls chose The Cover to bring a tribute to print magazines and to symbolize their purpose of bringing their clients on the cover of the magazine.

Concept
The team was formed at that moment of three girls and each was illustrated on their own business card. The business cards design incorporates the representations which were designed by Andrada Morar, a friend of the team, in an artsy style with the purspose to illustrate their individuality. To preserve the idea of a magazine, the layout of the business card is a faithful replica of the cover of a magazine. The branding is simple, but strong, with feminine fonts and the two dots that induce the idea of stability and the place where the conversation starts.