Images are powerful means of communication. Each brand has its own personality, being a sum of distinct characteristics. The visual identity is a reflection of the brand’s spirit and positioning. A successful identity is easy recognisable and smart enough to relate in a proper environement with the defined target group. Laboratorul de Arhitectură shapes the client’s vision and after a good understanding of it’s business, the creative process begins. With the right tools, Laboratorul illustrates, through graphics and different technics, the brand’s distinct main features. A visual identity starts with a concept that is declined in the logo, website design, business cards, packaging and all sorts of branding materials. The design team emphasizes traits that differentiate the brand from competitors and translate them into design elements in an unique and creative style.